The Tymbark and Kubuś brands were awarded the title of COLLBRANDS and thus they were numbered among soft drink brands that are the strongest and most popular ones with young people.
The online interview was a part of the first edition of the Coolbrands project 2005. One could vote for brands in 12 different categories through the www.coolbrands website. The list of the bands to be assessed had been developed as a result of monthly surveys carried out by the project partner, the Streetcom agency, who specializes in surveying the opinions of youth opinion leaders. Next, the list of brands was scrutinized by the Brand Council composed of the media people, brand creators and artists.
The Coolbrands project is a part of cross-European survey whose objective is determining the tastes and preferences of consumers in Europe and it is strictly connected with the Superbrand project that was held in Poland before.
Among the Coolbrands, the strongest brands are to be found which are perceived as fashionable, cool and trendy.